Vauxhall launches competition to star in TV ad

LONDON - General Motors-owned car marque Vauxhall is launching a digital competition for consumers to star in an ad campaign for its Corsa model.

The competition, called ‘Pop Art Idol', is based on the recent art-themed TV ad for the Corsa. The ad, by DLKW, again featured Corsa's C'mons puppet characters, with pop art images in the background.

Consumers can win the opportunity to feature in the next ad by loading up a pop art image of themselves to the Corsa Facebook fan page, accessible by PC, Mac or iPhone. Meanwhile, five runners-up will each win a two-foot square canvas of their pop art image.

The competition, devised by digital agency Marvellous, launches on Wednesday 7 April and runs until 31 May. The forthcoming TV ad, again by DLKW, will roll out later in the year.

Separately, Vauxhall has teamed up with etiquette guide publisher Debrett's to launch a guide to driving etiquette. The book, ‘Thoroughly Modern Motoring Manners from Debrett's and Astra', will be sold on Amazon for £5.99.