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Sunday 24 January 2010

All-New Astra Augmented Reality- the 3D Experience

Following on from Vauxhall’s technical and design brilliance in developing and producing the all-new Astra, they have commissioned an exciting and innovative piece of Augmented Reality...

It's a bit like having a digital hologram of the all-new Astra in the palm of your hand, all be it in front of your computer screen and is designed to highlight two of the all-new Astra’s unique features- FlexRide and AFL+

For those who might wonder just what Augmented Reality is, the official line is that it’s a combination of real world and computer generated data (hence the virtual 3D drive!), where computer graphics and objects are blended into real footage in real time.
As we all know, some web images can be a bit static. Vauxhall, showcasing their innovative thinking, wanted to provide a slightly deeper, more interacting and engaging method of experiencing the all-new Astra via the web.

Of course, please do head down to your local dealership and test drive the all-new Astra for yourself, if you haven’t already! But in the meantime, don’t be shy to take the virtual 3D driving experience at work or at home (and if you are feeling especially brave and AR talented, record yourself via you webcam and upload your 3D drive video to your social network pages or send it on to your friends).

To find the 3D virtual drive, you will just need to head over to www.astra-and-action.co.uk , click on the gallery tab from the top bar navigation and then select the 3D Experience.

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